Privacy Policy

The Privacy Policy (hereinafter referred to as the “Policy“) describe the way of collecting, using and subsequent dealing with personal data collected via website (hereinafter referred to as the “website“).

Personal data controller:

Baloun s.r.o., with registered office at Žižkovská 1350, 691 02 Velké Bílovice, Czech Republic

Registration number: 26918676
VAT number: CZ26918676

registered in the Business Register maintained by County court in Brno,
file number C 44614/KSBR

Contact details of personal data controller:

Delivery address: Baloun s.r.o. , Žižkovská 1350, 691 02 Velké Bílovice, Czech Republic

Telephone number: +420 777 770 350

Contact email: 

Personal data protection is very important to us. Please acquaint with the Policy which contains important information regarding the usage of your personal data, related rights and obligations.


1.1 What governs our relationship when dealing with personal data?

Dealing with personal data is governed by the legal order of the Czech Republic, and directly applicable regulations of European Union, in particular Act No. 101/2000 Sb., on the Protection of Personal Data, as amended, and Act No. 480/2004 Sb., on certain legal aspects of information society services, as amended.

 1.2. What is personal data?

Personal data means any information relating to an identified or identifiable natural person. Personal Data is particularly (but not exclusively):

  • Identification Data, such as the name and surname, the birth number, date of birth, sex, username of an account;
  • Contact Details, such as the address of residence (or address for service), phone number, email address;
  • Other information, such as information collected via cookies, IP address (network identifier) including the type of web browser, the device and operating system, duration and number of accesses to the website and corresponding information.


2.1. How do we collect your personal data?

You provide us with your personal data particularly by completing your purchase order, eventually by registration.

Some personal data can be collected and saved via cookies during visit on the website. You can read more about cookies in the Article 5 of the Policy. 

2.2. On which basis and for which purposes do we process your personal data?

  • We can collect and process personal data insert while ordering goods without your explicit consent solely for the purpose of fulfilling the contract, which means in order to deliver the goods. We can further process the data in order to fulfil our other obligations imposed by the law (particularly record-keeping obligations, archiving of invoices etc.).
  • We can collect and process information provided within registration without your explicit consent solely for the purpose of permit access, administration and management of a user account.
  • We are entitled to use your email address without your explicit consent for the purpose of sending commercial communications regarding our goods similar to those you ordered. You can refuse sending of these commercial communications at any time.
  • After your consent via confirmation on the website, we can process your personal data inserted while ordering goods or during registration in order to send the commercial communications and direct marketing, eventually for additional reasons to which you have explicitly consented.
  • We process personal data collected via cookies on the basis of your consent (which you can give us by the confirmation on the website, after you have had an opportunity to become acquainted with the Policy). If you will further use the website after you have been reminded of processing the personal data, we are entitled to process these personal data. We use data collected via cookies for the purpose of user support, improving of our services including analysis of user's behaviour and marketing.

We will ask for your consent before using data for a purpose other than those that are set out above.

2.3. For how long do we use the personal data?

We use the personal data you inserted while ordering goods or registering on the website solely for the time necessary to fulfil the contract and obligations imposed by the law.

If you give us explicit consent to process personal data, the data will be used for the time the website is functioning.


3.1. Right to withdraw consent 

If we process your personal data solely based on your consent (i.e. without any other legal purpose), you can decide to withdraw your consent at any time.

The withdrawal of consent to processing personal data is possible at any time:

  • by sending an email to contact email address;
  • by calling to our phone number;
  • in writing by letter sent to our delivery address;
  • in case of commercial communications – in a way which is indicated in every email containing commercial communications (by clicking on deregistering link or by another way).

Withdrawal of consent does not affect the legality of personal data processing done before the withdrawal.

3.2. Right of access by the data subject

You have the right to be informed about processing of your data and eventually to access your personal data, in particular to get these following information:

  • purpose of processing;
  • category of processed personal data;
  • recipient or category of recipients to whom will be the personal data accessible;
  • time for which will be the personal data saved.

We will provide you with the copy of your personal data at your request. We may request a reasonable compensation not exceeding necessary costs for providing the information about processing of your personal data.

3.3. Right to rectification 

You have the right to request an imminent rectification of your incorrect or inaccurate data, e.g. rectification of incorrect data or/and complement of inaccurate data.

3.4. Right to object to processing

You have the right to object to processing of your processed personal data at any time, if we process these data for the purpose of direct marketing including any automatic process of your personal data. After the objection, we will stop processing your personal data for these purposes.

3.5. Right to erasure (“right to be forgotten“) 

You have the right to request the erasure of your personal data if:

  • the personal data are no long needed for purposes for which the data was collected or processed;
  • you decided to withdraw the consent with processing;
  • you objected to processing of the personal data;
  • the personal data were processed illegally.

If there are no legal reasons for the refusal of erasure, we must comply with your request. 

3.6. Right to restriction of processing

You have the right to request the restriction of processing of your personal data if:

  • the accuracy of the data is contested;
  • the processing is illegal, and you request the restriction of personal data instead of erasure;
  • we no longer need your personal data for the purpose of processing, but you request these data for determining, execution or protection of your legal rights;
  • you object to processing.

When the processing is restricted, we are only entitled to save your personal data; further processing is possible solely with your consent or for legal purposes.

If the processing of personal data is restricted for reason of your objection to processing, the restriction lasts for the time necessary to find, whether we are obliged to uphold the objection.

If the processing of personal data is restricted for reason of accuracy contestation of your personal data, the restriction lasts for the time of verification of the data accuracy.

3.7. Right to data portability

You have the right to collect the personal data you have provided us with, in the structured, commonly used and machine-readable format and to transmit these data to another personal data controller.

3.8. How can you exercise your rights?

You can exercise your rights in relation with personal data via our contact details. You will be provided with all the information and actions without undue delay.

When protecting your personal data, we will accommodate your needs as much as we can. However, if you are not satisfied with the arrangement, you have the right to contact relevant authorities, particularly The Office for Personal Data Protection (in Czech: Úřad pro ochranu osobních údajů) ( which apply supervision of personal data protection. This provision does not affect your right to contact with your incentive directly The Office for Personal Data Protection.

If particularly your residence, the place of work or the place of alleged infringement of personal data protection is located outside the Czech Republic in another state of European Union, you can contact relevant authorities in this member state.


4.1. How do we use and process your personal data?

Your personal data are processed for us by Evici webdesign s.r.o. . When necessary, we can delegate also other processors of personal data. At your request, we will inform you about specific processor of your data.

Personal and other collected data are highly protected against any misuse. Personal data will be processed electronically in an automated manner or printed in a non-automated manner.

4.2. To whom do we transmit your personal data?

We do not transmit your personal data to any other person. The exception represents    carriers and persons involved in the delivery of the goods or the provision of the services. Such persons are provided with your personal data in the minimum extent necessary for the delivery of the goods or the provision of the services. 

Your personal data will not be transmitted to a state outside the European Union.


5.1. What are cookies?

The cookie files or so called “cookies” are text files, saved in a computer or another electronic device of every visitor of the website, which allow an analysis of a manner of using the website.

Not all cookies collect your personal data; some of them only enable correct operation of the website. You can refuse using cookies in applicable Settings of your Internet browser.

When refusing cookies, it might happen that you will not be able to fully use all the functions of the website.

5.2. Which cookies does the website use?

The website uses relational (temporary) cookies which are automatically erased after the leaving of the website. Furthermore, it uses permanent cookies, which remain in your device until you delete it.

The website uses:

  • first party cookies – these cookies are assigned to the domain of our website; these are necessary cookies and performance cookies, they can be temporary or permanent.
  • necessary cookies – allow navigation on the website and the use of basic functions, these cookies do not collect personal data, i.e. they do not identify you;
  • performance cookies – serve for analysis of the way of using website (the number of visits, duration of time spent on the website etc.), the data collected by these cookies are anonymous;
  • third party cookies – these cookies are assigned to the domain other than our website's domain even when you are still on our website; these cookies allow us to analyse our website and display an advertisement tailored for you; they can be functional or targeted and advertising;
  • functional cookies – serve to personalization of the content via storing of logging data; geolocation etc.; it is possible to collect and process personal data via these cookies;
  • targeted and advertising cookies – serve to displaying targeted advertisement on the website and outside the website; it is possible to collect and process personal data via these cookies. We can share information about how you use our website with our partners in the field of social networks, advertising and analysis.
    1. Services used by Google company

The website uses service of Google Analytics and, when necessary, other services provided by Google, Inc (hereinafter referred to as “Google“). These services operate with data collected via cookies. 

If you are interested how Google uses data collected by us and how to regulate or prohibit processing, you can find this information by clicking on the following link: How Google uses data when you use websites or apps of our partners.

The Privacy Policy is valid and effective as of 1st May 2020.